A Reimagined Kiliim

By Noha El Taher, Co-Founder, Kiliim Five years after the launch of our brand, we've been inspired by the artisans we've worked with and the power our collaboration has over improving their living standards and sustaining crafts from our cultural heritage. This led us to reflect on who we are and what we will aim to work on in the future. This past year we've been working on two major changes, one of which is our visual identity. Our previous logo and identity was very telling of who Kiliim was when we launched, it was a company of just two people and